Insights

TV demand: The most wanted television in the United States (20 – 26 January, 2019)

28 January, 2019

Image: Grace And Frankie, Netflix

Parrot Analytics’ demand measurement platform is focused on providing actionable insights on global audience TV demand for all television series, including broadcast television measurement, regardless of platform; each week we reveal our findings for digital series and overall series demand for the American domestic market. Our TV data repository is the only global, cross-platform, country-specific audience demand measurement system encompassing over 1 billion data points per day in 100+ markets, including the United States.

In the Digital Originals chart for this week, Marvel’s The Punisher is the SVOD original title with the highest TV demand in the US market. The Netflix superhero series released its second season on the 18th January at the end of last week. While high anticipation and release day demand meant The Punisher charted at 8th last week, full availability on all days this week saw it gain over 50% more demand week-on-week, with nearly 35 million daily Demand Expressions measured.

A similar story exists for The Punisher’s fellow Netflix original Grace And Frankie. Grace And Frankie season 5 was also released on the platform on the 18th January and also increased in demand this week, gaining 86% more demand and becoming the digital original series with the second highest TV demand in the USA.

The rest of the digital original chart remained relatively stable, with most shows in the top ten last week returning to the top ten this week. However, the two new arrivals at the top of the chart mean that generally most titles declined in rank by a few places.

The one exception to this trend is Marvel’s Daredevil, which rose from 10th last week to 6th this week; this is likely because Daredevil also features the Punisher character.

In the chart tracking overall TV demand in the United States for the week of 20 – 26th January, the most in-demand TV series remains HBO’s Game Of Thrones. Even though that series has declined in average demand since last week, the fantasy juggernaut still has around a third more demand than the next most in-demand title, Nickelodeon’s SpongeBob SquarePants.

Much like the digital original chart, the overall TV demand chart is very consistent with last week, with the top five this week the same as the top five last week.

New to the overall top ten this week are two titles: NBC’s Saturday Night Live returned from winter hiatus last week and moved from 14th to 6th, while Cartoon Network’s animation Steven Universe climbed from the 29th most in-demand title in America to the 10th after the show’s season 5 finale on the 21st.


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