Insights

TV Demand United States Top 10 (January 22–28, 2017)

30 January, 2017

Though Netflix continued to dominate the top digital originals with seven entries, Amazon Video challenged this supremacy with three titles with high TV demand in the top five. The Grand Tour, The Man in the High Castle, and Sneaky Pete all increased in demand by about 5% this week while demand for The OA fell by 20%, allowing the three Amazon titles to take second, third, and fourth place.

Our TV demand measurement system also revealed that Netflix’s A Series of Unfortunate Events remained the most popular digital original title even though demand for it fell by over 40% this week. Hit titles from last year– Stranger Things and Luke Cage-– had steady demand, indicating that they will likely remain among the top digital originals for many more weeks. In the week following Voltron: Legendary Defender’s second season release on January 20th, the show’s demand has risen by nearly 30%, making it more popular than Luke Cage.

Among the top overall titles with high TV demand, demand for the most popular series, The Walking Dead, fell by 20% this week while demand last week’s second-most popular title, Sherlock, fell by over 38%. These declines make sense as the titles are currently off-the-air; in contrast, demand for Vikings grew by 6.8% as it nears its season finale on February 1st. Two superhero shows, The Flash and Gotham, recently returned from their winter hiatuses and so re-enter the top ten as well.

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