Insights

TV series demand across all television platforms for the U.S. (05 - 11 February, 2022)

14 February, 2022

Image: Pam & Tommy, Hulu

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This week, 05 - 11 February, Attack on Titan took over the position of the second most in-demand show in the US (just below Spongebob Squarepants) with 59.5 times the average series demand, a 4% increase from last week as news broke of the anime bringing back a ‘huge character’ in its latest episode. After a 7% decrease in demand, South Park moved down its rankings to third place this week.

NBC’s Saturday Night Live continued its downward slide this week, falling to sixth place in the rankings, following a further 12% decrease in demand. Demand for the sketch comedy was at 48.3 times the average series demand in the US, which can be expected to increase as the show nears the conclusion of its 47th season later this month.

The Simpsons entered the rankings this week as the eighth most in-demand series, up from fifteenth last week, after a 12% increase in demand. The animated show was 38.9 times more in demand than the average series in the US in the week leading up to the Super Bowl. The increase in demand is not unexpected, given that the series has always been popular among football fans this time of year. This year had football fans looking for various connections between The Simpsons and the Bengals, with many claiming that the show had “predicted” which team would win. The claims were soon debunked, due to the images being taken out of context from a 2005 Super Bowl themed episode.

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The top digital original rankings saw The Mandalorian still at number one place in the rankings this week with 48.8 times the average series demand, followed by The Book of Boba Fett in second place with 44.7 times the average series demand. Both Star Wars shows have been in the news lately as the latter wrapped up its season finale last week with a post credits scene which sets the stage for The Mandalorian season 3.

Speaking of Star Wars, The Clone Wars had a 53% increase in demand this week which began shortly after the sixth episode release of The Book of Boba Fett. The episode in question set fans into a frenzy after it featured (among others) the first live-action appearance of Cad Bane, who was first introduced in the Star Wars: The Clone Wars series. Just as in the animated series, the character was voiced by Corey Burton. The episode also featured Ashoka, another character that first appeared in The Clone Wars too, and is slated to have her own live action spinoff series coming soon.

Hulu’s latest hit, Pam & Tommy also entered the rankings this week with a 73% increase in demand after its first three episodes premiered on February 02. The mini-series, starring Lily James and Sebastian Stan, follows the story of the theft of the titular couple’s honeymoon tape and has been widely followed online and in the news. The show had 32.9 times the average series demand this week and was the sixth most in-demand digital original in the US. With 3 more episodes scheduled to release in the upcoming days, we do expect to see the demand for Pam & Tommy to continue increasing.

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