Insights

TV series demand across all television platforms for the U.S. (05 - 11 March, 2022)

14 March, 2022

Image: Star Trek: Picard, Paramount Plus

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This week, 05 – 11 March, Spongebob Squarepants remained the most in-demand show with 68.1 times the average series demand in the United States. It was followed by Saturday Night Live in second place with 60.8 times the average series demand.

HBO’s Euphoria also managed to retain its position in the rankings at third place despite a 12% decrease in demand from last week. The show had a great second season, and was further propelled by audience demand for Zendaya, as she became the most in-demand actor in the world in the lead up to the season finale. The show was 50.1 times more in demand than the average series in the US this week.

Game of Thrones saw a 3% increase in demand this week after George R.R. Martin recently gave a significant update on the Game of Thrones prequels, including reveals of their updated titles. The series moved up a spot to sixth place in the rankings shortly after, with 46.4 times the average series demand. Sesame Street also had an 8% increase in demand this week, making it 42.9 times more in demand than the average series.

One of the biggest increases in demand this week came from Starz’s Outlander, which returned to screens for its sixth season on March 06. The series saw a 25% spike in demand, making it 41.7 times more in demand than the average series in the US this week, and placing it tenth in the overall top ten rankings.

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Among digital original series, The Mandalorian remained the most in-demand for the week with 37.5 times the average series demand. The biggest increase in demand among all shows this week was for Paramount’s Star Trek: Picard after it returned for its second season on March 03. The series will be following a weekly episode release schedule, so we expect to see it consistently in the rankings list until its season finale. As of this week, the show is the second most in-demand series, with 33.5 times the average series demand, a 35% increase.

 Stranger Things slid to third place after a 13% decrease in demand, followed by The Book of Boba Fett in fourth place after it too, had a further 12% decrease this week.

The Marvelous Mrs. Maisel had another 5% increase in demand, moving it up to sixth place on the list as its season finale aired on March 11. As mentioned last week, the show has returned to screens after almost 3 years, and given its popularity, we expect to see another increase in demand next week as fans catch up with the final episode.

Hulu’s Pam & Tommy made a reappearance in the rankings this week after a 3% increase in demand which came after the show’s final episode ended on March 09. The series has been the subject of controversy and backlash after it was understood that it was green-lit without Pamela Anderson (on whom it is based)’s consent. The actress announced last week that she intends to tell her side of the story in a new Netflix documentary. The news also likely contributed to the increase in audience attention for Pam & Tommy as fans could have tuned in to watch the finale episode to know more about the story behind the incident.

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