Insights

TV series demand across all television platforms for the U.S. (26 February - 04 March, 2022)

7 March, 2022

Image: Saturday Night Live, NBC

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This week, 26 February – 04 March, Spongebob Squarepants remained the most in-demand show with 68.1 times the average series demand in the United States, slightly up from last week by 2%.

Saturday Night Live had an impressive 32% increase in demand, placing it in second place this week with 62 times the average series demand. The surge comes after the sketch comedy series paid an unusually somber and powerful tribute to Ukraine in their 13th episode which aired on February 26.

The Simpsons also had a 14% increase in demand this week after they released a quickly commissioned cartoon of the family holding a Ukrainian flag in solidarity and support for the nation and its people. As of March 04, the show had 45.1 times the average series demand.

Sesame Street made its way into the overall rankings as the ninth most in demand series this week, up from fourteenth. The show was 39.3 times more in demand than the average series, a 4% increase from last week.

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Among digital original series, The Mandalorian remained the most in-demand for the week with 38.8 times the average series demand. Stranger Things and The Book of Boba Fett also held on to their positions in second and third place despite an 8% and 12% decrease in demand.

Ted Lasso seems to still be riding the wave of popularity which was driven by its win at the SAG awards. The show saw another 4% increase in demand this week, moving it up to fourth place (up from seventh last week) with 30.9 times the average series demand.

1883 also moved up to seventh place, up from tenth last week following a slight 2% increase in demand this week. The show’s finale episode aired on February 27, and while the series has received generally positive reviews, it has been announced that it will not be getting a second season.

Amazon’s The Marvelous Mrs. Maisel made its way into the top 10 digital originals rankings this week after its fourth season premiered on February 18. The episodes came after a long wait for fans, who have been waiting for an update to the story since the third season ended in December 2019. The award-winning series, which will be releasing 2 episodes from the new season every week, saw a 5% increase in demand placing it in eighth place with 26.9 times the average series demand.


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