Insights

TV series demand across all television platforms for the U.S. (07 - 13 August, 2021)

16 August, 2021

Image: Titans, HBO Max

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Spongebob Squarepants is the most in-demand show in the US once again this week, August 7 - 13.  The cartoon clocked 73.6 times the demand of the average series for the week, matching its performance last week.

Half of the top 10 most in-demand shows in the US this week are animated, a result that points to the popularity of all flavors of animation in this market - cartoons, anime, adult animated comedy, etc.  Rick and Morty, continued to fall down the rankings this week after recently topping the charts.  It is currently airing weekly episodes in its fifth season.  

The children’s animated series Miraculous: Tales of Ladybug and Cat Noir jumped up to ninth place this week, an increase of 10% in its demand from last week.  It is currently still airing episodes of its latest season in the US on a delayed schedule from its original release in France.

South Park made it into the top 10 this week as the 10th most in-demand series with 37.6 times the average series demand.  The creators of the show recently signed a massive deal that included multiple movies and additional seasons through at least 2027.

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Among digital originals this week Stranger Things remained the most in-demand series with 49.9 times the average series demand.  It was announced that the new season is officially pushed to 2022, but to keep waiting fans appeased yet another teaser was released.

Behind Stranger Things a two way race is shaping up to be the next show to top the chart.  Both Ted Lasso and Titans moved up the rankings this week.  Ted Lasso is currently in the middle of releasing episodes weekly on Apple TV+.  Titans meanwhile dropped the first three episodes of its long awaited third season on August 12th and jumped in demand by 26% this week.

Disney+’s recent Marvel offensive finally seems to be losing steam following the conclusion of Loki.  Both WandaVision and Loki fell in the rankings this week.  The latest Marvel series, Marvel’s What if…? premiered on August 11th but has not broken into the top 10 as quickly as its predecessors.  

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