Insights

TV series demand across all television platforms for the U.S. (11 - 17 July, 2021)

19 July, 2021

Image: The Witcher, Netflix

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This week, July 11 – 17, we observed quite a few changes in the charts with some interesting new additions to the list. Unsurprisingly, Spongebob Squarepants reclaimed its top spot on the charts by having 75.1 times the demand for the average title, a 10% increase in demand for the series compared to last week. This could be due to a renewed interest in the ever so popular show following the release of the Patrick Star spinoff series which premiered on the 9th of July.

Rick and Morty is not far behind though.  The Adult Swim series saw an increase in demand and now has 72.3 times the demand of the average show. It’s interesting to see these two titles go neck to neck on the charts. While Spongebob is no stranger to the top 10s, Rick and Morty looks like it’s here to stay, especially given the surge in demand it has enjoyed following its season 5 premiere.

Following its finale last week, interest in Loki seems to be waning as the show moved down to the 7th most in-demand series in the US this week from its spot at number 5 last week. On the other hand, Saturday Night Live made a comeback with an 8.9% increase in demand and rose up to the 6th position on the charts this week with 44.7 times the demand of the average show.

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Stranger Things is back to its top spot this week as the most in-demand digital original in the US with 45.4 times the average series demand. This was expected, but the series that showed the most movement this week is The Witcher. The series entered the charts as the 6th most in-demand digital original with 31 times the demand of the average show. This impressive 32% increase in demand comes following the announcement of its season 2 release date and trailer during Netflix’s WitcherCon. Another noteworthy development comes from Titans moving up to the spot of the 5th  most in-demand digital original for the week. The series revealed new comic book surprises for the third season and this move seems to be working really well for them- the season premiere is still a month away and the show is already enjoying a 29.5% increase in demand.

As predicted, Ted Lasso moved up to the 7th position with 29.8 times the demand for the average title, compared to 24.1 times the demand last week. This 23% increase comes as the second season is due to air this week, and so far it looks like the show seems to be keeping fans engaged with sneak peeks and new developments. The series also over took Lucifer which slid further down the list to the 8th position with a further decrease in demand. The Falcon And The Winter Soldier slid down to the 10th position this week with 26.3 times the average series demand. Ted Lasso, Titans, Supergirl and Brooklyn Nine-Nine have new seasons releasing in the next month. With the latter two shows both airing their series finales, it will be interesting to see the changes they bring to the top 10s in the next few weeks.

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