TV series demand across all television platforms for the U.S. (4 - 10 July, 2021)

12 July, 2021

Image: Loki, Disney+


This week, 4 - 10 July, Rick and Morty continued to hold onto its spot as the most in-demand show in the US and despite a decline in demand of 4% this week, the show had 70.2 times the demand for the average series. Next on the list is the all-time favorite, Spongebob Squarepants, which seems to be close to regaining its original spot as number one by having 68.1 times the demand for the average title, a 3% increase since last week.

There has been an interesting, but not unexpected movement in charts this week. Loki, has now moved up to the 5th most in-demand series in the US this week from its spot at number 12 last week. The show had a 22.6% increase in demand, after releasing its fifth episode on the 7th of July. Saturday Night Live fell further to the 8th spot this week, with a 6.6% decline in demand for the show. The Flash made a comeback by getting back up to the 7th spot with a 5% increase in demand. As mentioned last week, the series is currently in the middle of releasing episodes in its 7th season. With new twists being introduced, that would explain its climb back up the charts. It will be interesting to see what the next few weeks hold for the show.


Loki knocked Stranger Things off its top spot to now become the most in-demand digital original in the US this week with 43.2 times the average series demand. This massive jump in demand by 22.6% comes as the series leads up to its finale, which releases this week. We see another interesting development with Titans making its way to the top 10 digital originals this week. The HBO Max series moved up 3 spots to claim the position of the 8th most in-demand digital original for the week. The 9% increase in demand is seen as the DC Comics Twitter account released new cast photos in anticipation of the show’s upcoming third season premiere.

The demand for Lucifer dropped by 7% this week with the show sliding to the 7th place compared to the 4th spot it held last week. Ted Lasso stayed in the top 10 most in-demand digital originals this week, but moved down the chart as the 10th most in-demand digital original with 24.1 times the average series demand. Its demand is essentially the same as it has been the last two weeks. It remains to be seen how much the second season premiere on July 23 will lead to an increase in demand for the show again.

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