Insights

TV series demand across all television platforms for the U.S. (27 June - 3 July, 2021)

5 July, 2021

Image: Stranger Things, Netflix

Overall – 05 July 2021.jpg

This week, June 27 – July 3, Rick and Morty held onto its spot as the most in-demand show in the US. Although demand for this show was down by 6% following a very successful premiere last week, it was still 73.2 times more in-demand than the average series. This puts it comfortably ahead of the next most in-demand series, Spongebob Squarepants, which had 66 times the average series demand for the week.

There was little movement this week at the top of the overall charts. The 6 most in-demand series in the US this week remained the same as last week in the absence of a major premiere or announcement. Among these shows, Saturday Night Live and Sesame Street saw the largest declines in demand from last week but held onto the 5th and 6th spot respectively. Saturday Night Live is currently on summer break so is not releasing any new episodes and Sesame Street is coming down from a surge of interest in the past few weeks.

Demand for The Flash was down by 12% this week. The superhero series had 39.5 times the average series demand for the week. It is currently in the middle of releasing episodes in its 7th season. This season’s storyline is broken into two “graphic novel” arcs. This past week was the beginning of “Graphic Novel #4” which could explain the drop in audience attention as the show starts building momentum for a new plot line.

Stranger Things moved up two spots in the overall rankings this week to become the 7th most in-demand series in the US.

Digital Original - 05 July 2021.jpg

Stranger Things remained the most in-demand digital original in the US this week with 41.8 times the average series demand. This is actually a 6% increase on its demand last week. The uptick in demand comes ahead of the premiere of Black Widow on July 9. David Harbour, who stars in both Stranger Things and the upcoming Black Widow, has been giving interviews in the lead up to the movie premiere. He most recently revealed that he snuck set photos from Black Widow to the Stranger Things creators to avoid similarities between the Russian prison where his character is locked up in Stranger Things.

Both Cobra Kai and Star Wars: The Clone Wars saw double digit drops in their demand this week. The decrease in demand for Cobra Kai puts it back at the baseline demand it was at two weeks ago. This follows the surprise surge in interest last week after it was announced that Netflix would be bringing the three original Karate Kid movies to its platform.

Ted Lasso entered the top 10 most in-demand digital originals this week as the 9th most in-demand digital original with 24.0 times the average series demand. Its demand is essentially the same as last week. Its second season is set to premiere July 23 and it appears that audience interest is remaining steadily high in the lead up to that.

Other insights you may enjoy


Demand360 Lite screenshot

DEMAND360LITE

Gain unprecedented access to market-specific TV series demand data and consolidated insights on global industry trends

Earth

Rank 15,000+ TV shows in 46 markets across all platforms.

Analytics chart

Discover consolidated insights on global television trends.

Strategy board

Exclusive analyses on global , regional and local content and audience trends.

The Global Television Demand Report 2021

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription