Image: The Handmaid's Tale, Hulu
Rick and Morty shot up the rankings this week to become the second most in-demand show overall in the US. It had 54.8 times more demand than the average series. This is up 29% from its demand last week. The latest season released its first episode on June 20th, so this week’s strong result does not yet factor in the latest season premiere.
Demand for The Flash was up slightly, by 2% this week. While the weekly growth in demand was modest, it moved up 3 places in the overall ranking as other series fell out of audiences’ attention. This comes as it continues to release episodes in its latest season weekly.
Demand for Lucifer continued to fall this week, down 17% from last week. This is the aftermath of all of the latest season’s episodes dropping on Netflix on May 28th. The show managed to just stay in the top 10 overall series for the week, coming in at number 10.
Lucifer did lose its spot as the most in-demand digital original this week as its demand continued to fall. While demand for Stranger Things was effectively flat week-on-week, it moved into the top digital original slot by virtue of Lucifer’s demand plummeting.
Loki was the fastest riser in our charts this week as its second episode was released. The latest Marvel series was 36.2 times more in-demand than the average series. This is a 32% rise in its demand last week. The show’s weekly release allows audience demand to build over a longer period. Contrast this with Lucifer’s all-at-once episode release which saw it shoot to the top of the ranking but decline each week following the peak.
The Handmaid’s Tale perhaps didn’t end with the spike in demand that characterizes the strongest season finales. This was the week of its final season and demand was up by 6% from last week. Despite the modest increase in demand for The Handmaid’s Tale, it fell one spot in the rankings as Loki shot up the charts.
Demand for both WandaVision and The Falcon and the Winter Soldier was up by around 5% this week. This shows how rising demand for one show in a franchise (in this case Loki) can lift demand for all shows in the franchise.
Titans returned to the top 10 most in-demand digital originals this week. It was the 10th most in-demand digital original with 24.4 times the average series demand. The first trailer for the upcoming and long-awaited season 3 was released this week.