Insights

TV series demand across all television platforms for the U.S. (11-17 October, 2020)

19 October, 2020

Image: The Haunting of Hill House, Netflix

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This week Spongebob Squarepants continues to top the charts as the most in-demand series for the week. While the top three series for the week have maintained their ranking since last week, Spongebob Squarepants has increased its demand compared to the market average while both My Hero Academia and Saturday Night Live have lost ground.

The Boys continued to power higher this week following the release of its finale episode on October 9. For the week of October 11 – 17, The Boys was the 4th most in-demand series overall in the US and registered 71.8 times the demand of the average series in the US, up from 7th place last week. Because demand has already begun to subside for this Amazon Prime Video original, it looks unlikely that it will be able to break into the weekly top 3.

The fastest rising show in the top 10 overall US TV series demand chart this week is Disney+’s The Mandalorian, which rose in demand by 25.7%. New posters for this season were released this week. Expect interest in this series to accelerate heading into the Season 2 premiere on October 30 as the Disney marketing machine springs to life. Last year following the Season 1 premiere, The Mandalorian was able to top the charts as the most in-demand series overall in the US.

Both The Walking Dead and Game of Thrones maintained their rank this week compared to last. Despite recently releasing a long-delayed finale episode, The Walking Dead has not been able to surpass the demand for Game of Thrones, a series which has not released any new episode since concluding in May 2019. The staying power of this blockbuster has likely been helped recently by buzz around an upcoming prequel series.

The Simpsons has made an appearance in the top 10 overall series this week in 10th place with 48.7 times the demand for the average series. Recently the show released a teaser for its annual Treehouse of Horror episode. The Halloween episode of The Simpsons is perennially popular, and this episode appears to be capitalizing on political commentary in the lead up to this year’s presidential election.

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Stranger Things and Cobra Kai continue to be bumped down in the ranking for in-demand digital original series. This week, The Mandalorian’s rise has displaced them. However, the fastest risers among digital originals this week were The Haunting of Hill House and Star Trek: Discovery, increasing 55.0% and 48.2% respectively. Star Trek: Discovery released the first episode of season 3 on October 15. Expect further increases in demand for this series as it continues to release episodes. Seasonal demand for spooky content as well as the release of the second instalment in the anthology is likely behind the increase in demand for The Haunting of Hill House.

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