Insights

TV series demand across all television platforms for the U.S. (12 - 18 March, 2022)

21 March, 2022

Image: The Last Kingdom, Netflix

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This week, 12 – 18 March, Spongebob Squarepants remained the most in-demand show with 67.7 times the average series demand in the United States, a 1% decline from last week. It was followed by Saturday Night Livewhich also saw a 2% decline in demand and had 59.7 times the average series demand this week.

Attack on Titan climbed up the charts to third place in the rankings with 49.7 times the average series demand, replacing Euphoria which slid down to seventh place after a 15% decrease in demand. The decrease is expected, since the HBO series wrapped up its season finale in February. On the other hand, Attack on Titan is expected to remain at the top of the rankings as it edges closer to its series finale, which will premiere on April 03.

The Walking Dead and Sesame Street managed to retain their spots in the rankings this week, despite both shows seeing a decrease in demand as well. The Walking Dead was the eighth most in demand series in the US for the week with 42.5 times the average series demand, followed by Sesame Street, which had 42.2 times the average series demand.

Rounding up the overall rankings is My Hero Academia, which made its entry into the charts in tenth position this week. The anime is also set to head into its final act this year, and recently revealed artworks for the series have sparked fan interest, and led to an 8% increase in demand for the show this week making it 41.8 times more in demand than the average series in the US.

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The Mandalorian once again took the number one spot in the digital original rankings this week with 36.6 times the average series demand, a 3% decrease from last week. The Star Wars series has had a great run the past couple of weeks, consistently topping the charts despite not having released new episodes this year. The boost in demand was a direct result of The Book of Boba Fettwhich many calledThe Mandalorian season 2.5”.

As predicted, Amazon’s The Marvelous Mrs. Maisel saw a 17% increase in demand this week after its season finale aired on March 11. The series jumped to second place in the digital original rankings this week, with 33.7 times the average series demand. It was closely followed by Stranger Things in third place with 33.6 times the average series demand.

Netflix’s The Last Kingdom saw an impressive 45% surge in demand this week, bringing it up to eighth place in the rankings (from twenty fourth last week) with 27.8 times the average series demand. The increase in demand came after the series recently released its fifth and final season on Netflix on March 09. The last season has been rather well received, and caused a flurry of excitement amongst fans as Netflix announced that the final season will pave the way for a new spin-off movie.

Another show that had a big surge in demand this week was Prime Video’s The Boys. The 31% increase was observed after its third season trailer was released on March 12, and has been the talk of the town since. While The Boys has always been known to not hold back, the trailer was reportedly flagged over 20 million times for its violence and gore. We may not know how well the third season will perform, but it has already got fans raving and their curiosity piqued, making the show 27.3 times more in demand than the average series in the US this week. We’ll definitely be keeping an eye out on the demand for the show when the first two episodes release on June 03.


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