Insights

TV series demand across all television platforms for the U.S. (14 - 20 March, 2021)

23 March, 2021

Image: Game of Thrones, HBO

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For the week of February 28 – March 6, Spongebob Squarepants remained the most in-demand show in the United States, with 66.9 times the demand of the average series. This is a slight decrease in its demand last week.

Saturday Night Live saw its demand increase by 9% from last week. This is an impressive jump given that the show remains on hiatus until March 27th when Maya Rudolph is scheduled to host. It was announced Daniel Kaluuya and Carey Mulligan will be hosting the next two episodes. These actors were nominated for Oscars, announced on March 15th. Saturday Night Live has been a popular venue for nominees to make the rounds during awards season.

Also up by 9% this week is Game of Thrones. The perennially popular series is in the news again this week as a number of new planned spinoffs have been announced. At present there are 6 spinoff series being developed.

WandaVision fell 4 places in the overall ranking this week as its demand dropped by 11%. This rapid decline in demand comes after the conclusion of the latest season. WandaVision may be dropping out of audiences’ minds particularly fast given how quickly the next Marvel series, The Falcon and The Winter Soldier, was released following its conclusion.

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Despite plummeting down the overall rankings, WandaVision has remained at the top of the digital original chart this week. It is followed by The Mandalorian, which concluded its latest season in December. Look for Disney+’s latest series, The Falcon and the Winter Soldier to be aiming for the top spot as it finds its footing following the release of its first episode on March 19th.

Demand for The Crown fell by 8% this week as interest waned after its Golden Globes success and the Meghan and Harry interview. Demand for Ted Lasso was down by a smaller amount following the recent surge of interest that followed the show picking up several awards.

Lucifer moved up two spots in the digital original ranking this week and saw its demand increase by 9%. A steady drip of teasers has kept this show in fans’ minds while its latest season is being produced. The latest Twitter exchange between Tom Ellis and DB Woodside comes after the two filmed their final scene together. Fans eager for the latest instalment of Lucifer were understandably all ears.

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