Insights

TV series demand across all television platforms for the U.S. (16 - 22 October, 2021)

24 October, 2021

Image: Only Murders in the Building, Hulu

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This week, 16 – 22 October, two new shows made it to the overall top 10 list in the US as a result of a surge in demand for them.  Spongebob Squarepants and Saturday Night Live retained their positions at the top of the charts with 74.3 times the demand average and 64.1 times the demand average respectively. The third position was taken over by Netflix’s You, which made it to the most in-demand digital originals list last week, following a surge in demand after the release of its new season. The show saw a further 103% increase in demand this week, leading to the show having 56 times the average series demand in the US. This led to YTV’s My Hero Academia dropping to the fourth spot on the list with 49.9 times the average series demand this week.

The Flash had a 13% increase in demand this week and made it into the list as the seventh most in demand series in the US. This increase comes after DC’s FanDome virtual fan event last week, where the fans were treated to a first look at The Flash’s new suit and boots, and a teaser of upcoming The Flash movie starring Ezra Miller. AMC’s The Walking Dead saw an 11% decrease in demand this week, bringing the show to the eighth position (down from fourth last week). The series now has 42.5 times the demand average.

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You is now the most in-demand digital original this week, followed by HBO Max’s Titans, which had a 13% increase in demand. This increase is unsurprising, considering the show’s finale aired a few days ago on October 21. With the conclusion of the series, it is highly likely we will see the demand for it decrease in the next few weeks. It currently has 47.5 times the demand average. Netflix’s Squid Game is still going strong more than a month after its release and is now the third most in-demand digital original in the US with 40.5 times the average series demand.

 Hulu’s Only Murders in the Building retained its position as the sixth most in-demand digital original in the US this week, with a further 13% increase in demand after its season finale episode aired on October 19. Given how well the show performed, it has been renewed for another season, with filming already underway. As of this week, Only Murders has 32.3 times the average series demand. HBO Max’s Doom Patrol and Netflix’s The Witcher also made their way into the charts this week at the ninth and tenth position respectively. The Witcher is set to premiere its second season on December 17, and fans have been eagerly waiting for the launch. The next two months will certainly be interesting for Netflix, given the new season premieres for some big shows like La Casa de Papel, The Witcher, Emily in Paris and Cobra Kai due to release before the year end.

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