Insights

TV series demand across all television platforms for the U.S. (17 - 23 January, 2021)

26 January, 2021

Image: The Office, NBC

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For the week of January 17 - 23, Attack on Titan was the most in-demand show in the United States. It had 105.3 times the demand of the average series in the US, up 13% from last week when the anime series was the second most in-demand show. The show is seeing levels of demand it has not reached before. With the series finale scheduled for February 1st, it remains to be seen how much higher this show can go.

Demand for Cobra Kai fell sharply this week, down 29%. Last week the Netflix series was the most in-demand series but this week it has fallen to third place. Following the initial spike in demand after premiering on January 1, the show had a second surge in demand its second week. This week however, interest in the show has rapidly declined.

Saturday Night Live moved slightly higher this week. It was the 6th most in-demand show in the US and had 61.8 times the demand of the average show. While it hasn’t aired a new episode since December 19th, the hosts for the next three episodes were recently announced. The next episode will be on January 30th and will be hosted by John Krasinski. The A Quiet Place director and The Office star was originally scheduled to host an episode in March 2020 which was cancelled due to COVID.

John Krasinski hosting SNL might take on a new relevance because The Office is the #10 most in-demand show in the US this week. The show has seen a surge in interest since the beginning of the year when it was taken off Netflix in the US and moved to its new home Peacock. This move has likely led a new audience of fans to rediscover the classic and has also been accompanied by an aggressive marketing campaign featuring unreleased scenes from the show.

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Among digital originals this week we see a similar pattern to last week. The top 5 shows have maintained their ranking despite decreasing in demand. Cobra Kai and The Mandalorian are both seeing demand rapidly decline following recent peaks. Star Wars: The Clone Wars has moved in parallel with The Mandalorian so is trending downward as well.

Notably Star Trek: Discovery has completely dropped out of the top 10 this week. It was the 6th most in-demand digital original last week. The contrast with other shows like The Crown, which have remained in the top 10 well past their post-release peak, is telling.

WandaVision is the big gainer among digital originals this week. It was the 6th most in-demand digital original, with demand for the show increasing by 28%. Despite tracking ahead of the The Mandalorian in the lead up to its Season 1 release, demand for WandaVision has so far remained relatively flat. This contrasts with the large spike in demand for The Mandalorian following its season 1 premiere.

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