Insights

TV series demand across all television platforms for the U.S. (21 - 27 February, 2021)

2 March, 2021

Image: The Walking Dead, AMC

Overall - Demand VS Market Average.jpg

For the week of February 21 - 27, Attack on Titan was the most in-demand show in the United States. The anime series had a particularly impressive results this week. It was 105.4 times more in-demand than the average series this week which is a more than 10% increase from last week. This show has been able to maintain high demand throughout its final season.

Saturday Night Live had 81.6 times the demand of the average series this week. This is up 14% from last week. Rege-Jean Page was the host on February 20th. The Bridgerton star clearly has won fans and drew people to Saturday Nigh Live last week. A secondary factor could be anticipation for Nick Jonas, scheduled to host and be musical guest on February 27th.

The Walking Dead returned to the top 10 most in-demand shows this week. It had 55.8 times the demand of the average series and its demand increased by 14%. It is scheduled to resume airing episodes of its season 10 on February 28th. There are a final 6 episodes in the season to be released. The first of these was actually released on February 21st on AMC+, a week before its scheduled airdate on AMC. As the final batch of episodes continues to air, expect this show to grow in demand.

Digital Original - Demand VS Market Average.jpg

Among digital originals this week, WandaVision finally managed to take the top spot. It was 63.6 times more in-demand than the average show. However, its overtaking The Mandalorian this week was more due to The Mandalaorian’s precipitous decline in demand (-17.3%) than to WandaVision’s measly growth in demand, only up by 0.2%. With one more episode due to be released on March 5th, it is not clear how much steam WandaVision has left to grow further in demand.

Star Wars: The Clone Wars grew in demand by over 19% this week. This is surprising given that the show has not released any new episodes since mid last year. However, this latest spike seems to be driven by news of the upcoming spinoff series, Star Wars: The Bad Batch. This past week it was announced that this newest entry in the Star Wars franchise will be released on May 4th, Star Wars day. Tie-ins with The Mandalorian have kept The Clone Wars highly in demand well past its end date. Disney may be able keep this show popular longer yet with a sequel.

Demand for The Boys was up by 3% this week following the release of teasers for the upcoming third season. Demand for The Crown was also up slightly ahead of the Golden Globes on Sunday. Awards watchers are betting that The Crown has good chances of claiming some wins here.

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