Insights

TV series demand across all television platforms for the U.S. (24 - 30 January, 2021)

3 February, 2021

Image: Sesame Street, PBS

Overall - Demand VS Market Average.jpg

For the week of January 24 - 30, Attack on Titan was the most in-demand show in the United States. It had 99.9 times the demand of the average series in the US. This is the second week in a row where the anime series is the most in-demand show. The series finale is February 1st, so next week will likely see a bump in demand from the finale.

There was little movement in the top overall series chart this week. The top 7 shows held onto their spots from last week. Of the shows that maintained their rank, Cobra Kai had the largest decrease in demand, falling 14% from last week. Saturday Night Live remained the 6th most in-demand series. On January 30th, the show came back from a long hiatus and was hosted by John Krasinski. Demand for the new episode will be reflected in next week’s data.

WandaVision made it into the top 10 overall series in the US with 49.4 times the demand of the average series. Its demand was up a whopping 48% from last week when it was the 34th most in-demand series overall. While the premiere of Disney+’s first Marvel series got off to a slow start, especially compared with the premiere of The Mandalorian, it seems that audiences are finally discovering this show several episodes into its weekly release schedule.

Sesame Street is the 8th most in-demand this week, up three spots from last week. It had 54.0 times the demand of the average series. This seems to be due to several factors. The documentary Street Gang: How We Got to Sesame Street has been fueling interest in the show. Additionally, this rock looks just like Cookie Monster.

Digital Original - Demand VS Market Average.jpg

Among digital original series, the highlight of the week is WandaVision powering higher in the rankings. It knocked Star Wars: The Clone Wars out of fourth place but was unable to enter the top 3 - currently held by Cobra Kai, The Mandalorian, and Stranger Things in that order.

Demand for both Titans and Lucifer increased this week. Neither is currently releasing episodes but fans are excited for the upcoming seasons of both. Lucifer’s second half of season 5 does not yet have a release date, but episode titles have been released causing rampant fan speculation. There is also no release date for Titans, but fan interest has been kept alive by new casting announcements.

Other insights you may enjoy


Demand360 Lite screenshot

DEMAND360LITE

Gain unprecedented access to market-specific TV series demand data and consolidated insights on global industry trends

Earth

Rank 15,000+ TV shows in 46 markets across all platforms.

Analytics chart

Discover consolidated insights on global television trends.

Strategy board

Exclusive analyses on global , regional and local content and audience trends.

The Global Television Demand Report 2020

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription