Insights

TV series demand across all television platforms for the U.S. (25 - 31 October, 2020)

3 November, 2020

Image: The Walking Dead, AMC

overall_demand_chart.jpg

This has been a calm week in the overall most in-demand series rankings. The top 6 shows have held their spots from last week. Spongebob Squarepants remains the most in-demand show in the US with 89.2 times the demand of the average series.

While the top 3 shows were able to maintain their rankings, demand for each series did decline slightly. Taking the number 4 spot overall this week is Disney+’s The Mandalorian, which released the first episode of its sophomore season on October 30. Despite demand for this series being up over 11% from last week the show was unable to break into the top 3 overall series this week. This could be seen as a somewhat disappointing result for the show, but part of the reason it did not see a huge jump this week is that it has been increasing in demand for weeks now. We will be able to better understand the full impact of the new season next week once we have a full week of data on Season 2.

The Walking Dead jumped from 11th place last week to be the 7th most in-demand series this week. While the series is not currently airing new episodes, having wrapped up the current season earlier this month, it likely saw a rise in interest on Halloween week. Additionally, its spinoff season, Fear The Walking Dead, is currently airing episodes so the original series may be seeing some spillover interest from that. In fact, in the most recent episode of Fear the Walking Dead there was a crossover character from the original series.

The Flash jumped two places in the overall demand ranking for the week and saw its demand rise by 5.3%. The increase was due to an announcement of the release date for the next season in 2021. Fans are hungry for more of this series and showing their excitement already.

Digital_original_chart.jpg

The Mandalorian is again the most in-demand digital original in the US this week. Demand for Star Wars: The Clone Wars was also up by about 11% this week showing how a rising tide of demand for one series can benefit all shows in a franchise – similar to the trend we noted earlier with The Walking Dead/Fear the Walking Dead.

Cobra Kai rose to number 3 in the digital original rankings this week, however this was more a result of the rapidly declining demand for The Boys following its season finale.

Titans saw an uptick in demand this week as production on the third season continues. Details, such as new characters, are being dropped to build excitement for the series going into its Season 3 premiere on HBO Max.

Star Trek: Discovery fell one spot in the rankings this week and saw its demand decline by over 10%. This is likely due to demand subsiding after the initial interest around the season premiere, but it remains to be seen if the series will be able to regain its momentum over the coming months as it continues releasing episodes.


TV360 MONITOR

Monitor global content trends across 100+ platforms for 10,000+ TV shows in 46 markets and gain access to exclusive reports and analysis.

Why get TV360 MONITOR?

  • Rank 10,000+ TV shows in 46 markets and worldwide.
  • See the top 20 shows for each platform and its genres.
  • Get access to comprehensive TV and SVOD analytics.
  • Discover consolidated insights on global television trends.
  • Learn from exclusive reports and whitepapers.
  • Save time with one curated feed of TV industry news.