Image: Ozark, Netflix
Parrot Analytics is able to measure the popularity of television shows, both linear and transaction-video-on-demand (TVOD) content in the U.S. and for 100+ markets worldwide, by applying our global TV demand dataset. In this weekly report, which focuses on the U.S. domestic market for the week ending September 1, we review the top linear broadcast, pay-TV and cable shows in the U.S. along with OTT-first titles encompassing SVOD, AVOD and TVOD.
As the summer vacations come to a close, we have observed few changes in our top 10 digital originals chart and the overall chart, with only one returning release bowing in the top 10 for the U.S.: The launch of the second season of Netflix’s Ozark (with 48% more demand compared to the prior week) on August 31 has seen the series enter our digital originals chart in tenth position; this title is expected to remain in the top ten for next week also on the basis of season one’s popularity.
The Netflix prison drama Orange is the New Black remains the most in-demand digital original, despite 11% fewer avg. daily Demand Expressions than in the previous week. Elsewhere in the chart, demand for Hulu’s Castle Rock has increased around 8% compared to last week, likely related to the news of a second season renewal.
Disenchantment, Insatiable, Voltron: Legendary Defender, Star Trek: Discovery and The Handmaid’s Tale all decreased in demand, though despite this it is reasonable to believe that these titles will remain in the top 10 given their “staying power” thus far. Last month, Netflix launched newcomer series Disenchantment and Insatiable, which the subscription streaming leader heavily promoted at Comic-Con International and elsewhere.
CBS’ Big Brother has moved back into the overall chart as the eighth most in-demand title this week. The (controversial) reality series has slightly more demand compared to WWE Monday Night Raw in tenth position. Elsewhere, NBC’s America’s Got Talent has maintained its #3 position, despite a 6% fall in demand compared to last week, as quarterfinals week airs.