Image: Sex Education, Netflix
After more than a month of jockeying for first place between Disney+’s The Mandalorian and Netflix’s The Witcher, The Mandalorian has held steady as the most in-demand series with US audiences for the second straight week.
While maintaining the top two spots in OTT TV demand, both hits saw double digit declines in demand compared to last week – The Mandalorian was down 11.3% while The Witcher dropped a more significant 16.7%. The larger drop for The Witcher is typical of a binge released series, and this latest development could be considered a win for the episodic release model as well as the staying power of the Star Wars franchise.
Last Tuesday in Miami, The Mandalorian won the trophy for Most In-Demand Series Debut at the second annual Global TV Demand Awards. Other mainstays on our top ten charts won top honors at the star-studded event. Game of Thrones won for Most In-Demand TV Show in the World, and Most In-Demand Drama, while Stranger Things won Most In-Demand Digital Original for the second straight year.
Meanwhile, My Hero Academia – a finalist for most in-demand Export from Asia – gained 6.7% in US demand compared to last week, enough to propel it above The Witcher for second place in the overall US demand charts.
The biggest mover on the overall charts was Star Wars: The Clone Wars, up 38.6% in demand week over week following a trailer release for its upcoming seventh and final season, set to debut on Disney+ next month.
Netflix had very a strong week in OTT TV demand, nabbing seven of the top ten digital original spots and accounting for all three of the new arrivals on this week’s chart.
The biggest mover on the digital original charts was Netflix’s Sex Education, which released its second season on January 17. The show nearly tripled its demand compared to the previous week, up a staggering 166%, while it moved from the 61st to 7th most in-demand digital original series.
The Jane Fonda and Lily Tomlin-fronted Grace and Frankie moved up from 20th to 8th biggest digital original, growing its weekly demand 38% following the release of its 6th season on January 15.
Finally, the latest season of Chilling Adventures of Sabrina dropped on January 24, and just one full day of post-launch data was enough to bump the series up to 9th place from an unlucky 13th last week. We expect demand for this series to continue to grow further over the next week.