Insights

United States series charts including SVOD TV demand (05 - 11 July 2020)

13 July, 2020

Image: Umbrella Academy, Netflix

Overall - Demand VS Market Average Copy.jpg

In this week’s survey of the market’s top titles, Spongebob Squarepants remains in place as the most in-demand series by American audiences. This is the fifth week in a row the Nickelodeon cartoon has been the US’s most demanded show. This week Spongebob Squarepants averages 103.3 times the demand of the average series.

This week’s second most demanded series, Japanese anime My Hero Academia, rose 13.9% week-on-week compared to the US market average. The release date for Season 5 of the highly demanded anime series is still unknown after COVID-19 delayed production. However, this week My Hero Academia fans were teased with confirmation that soundtrack recording for the next season has now begun.

Post-apocalyptic drama The 100 re-enters the United States Top 10 for the first time in 2020. Season 7 of the sci-fi drama began airing on The CW on May 20th. This week saw the airing of the season’s penultimate episode on July 8th. Next week’s season finale also serves as The 100 series finale; we expect demand will rise further at the conclusion of the long-running series.

Digital Original - Demand VS Market Average.jpg

Turning now to the Top 10 series by SVOD TV demand, Netflix’s Stranger Things stays as the number one digital original show in the United States this week. Demand grew slightly week-on-week and the sci-fi drama now has 67.9 times the demand of the average series.

The digital original series with the biggest SVOD TV demand increase this week is The Umbrella Academy. On July 8th, Netflix released a trailer for the upcoming Season 2. As a result, US market-relative demand for the series increased by 68.3%. This lifted the show from rank 26th last week to rank 8th this week. Based on the US audience response to the trailer, The Umbrella Academy’s new season should have high demand when it is released on July 31st.

Demand for DC Universe’s live-action superhero series is staying stable. Both Doom Patrol and Titans rank either the same or slightly higher as they did last week. The exception to this trend is Harley Quinn. SVOD TV demand for the animated Batman-universe series has started to decline from the high-water mark following the conclusion of Season 2 on June 26th. From last week’s US ranking of 4th, the series has now dropped to 7th.

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