Insights

United States Top 10 Digital TV Measurement (July 30 – August 5, 2017)

6 August, 2017

Per our global digital TV measurement system, which is also able to measure the popularity of television shows on all linear channels, Ozark has caused quite a stir since its July 2017 Netflix release and is now ranked fourth out of all popular series overall in the United States. The crime drama had three times as much demand as Orange is the New Black this week. The upcoming second season premiere of Stranger Things has caused its demand to increase significantly, allowing it to rise slightly above The Handmaid’s Tale from Hulu. Both digital original series have been off the air for some months now.

The third season trailer for Narcos was released on August 3, causing its demand to rise. Also, the launch of Netflix’s Wet Hot American Summer: Ten Years Later on August 4 propelled the satire comedy series to #10 on the digital original series chart. According to our digital TV measurement service, the remaining top digital original series, such as Castlevania, Orange is the New Black, and House of Cards have declining week-on-week demand, likely due to newer digital original series having premiered this week.

Released on July 16, Game of Thrones has emerged as HBO’s latest hit: The fantasy drama had roughly three times as much demand as AMC’s The Walking Dead. New episodes of Adult Swim’s Rick and Morty and Starz’s Power generated more demand than CBS’ The Big Bang Theory. Finally, Starz’s American Gods moved in at ninth place on the back of the second season renewal.


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