Insights

US Subscription Streaming Content Consumption Top 10 (July 23 – July 29, 2017)

30 July, 2017

Parrot Analytics makes it possible to track both subscription streaming content consumption by using demand data and also the popularity for TV series on linear networks, globally. This week, Ozark has emerged as Netflix’s latest hit this week; the crime drama with Jason Bateman had approximately three times as much demand as Castlevania. Ozark also ranked #3 among the ten most popular series overall.

13 Reasons Why has caused quite a stir since its March 2017 Netflix release, and still ranked fifth out of all digital original series. Also, the second season of Last Chance U was released on July 21; the documentary series had 13% more demand than Friends from College. The remaining top digital original series, such as Orange is the New Black, House of Cards and Stranger Things have steady week-on-week demand which enables them to appear in the top ten months after their latest seasons. Subscription streaming content consumption will continue to increase, but it will take a while for SVOD services to fully replace traditional linear networks, if ever. Let us now take a look at the overall popularity of TV shows.

HBO’s Game of Thrones is the most in-demand show from the last seven days. Elsewhere, though demand for AMC’s The Walking Dead and HBO’s Westworld has fallen after their season finales, these titles have remained in the top ten titles overall. The third season premiere of Adult Swim’s Rick and Morty increased its demand significantly, allowing it to rise 9% above AMC’s Better Call Saul. Starz’s Power is also currently airing its fourth season, generating 28% more demand than Freeform’s Pretty Little Liars which has now been off the air for approximately one month now.

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