Insights

US Top 10 Subscription Video-on-Demand Measurement (20 August – 26 August, 2017)

28 August, 2017

Netflix’s latest mega-hit The Defenders has remained the most in-demand digital original series and the fourth-most popular show overall, as per our subscription video on demand measurement system, which is also able to measure the global popularity of TV shows on linear networks. Demand for The Defenders is increasing (up 24% from last week). The third-ranked digital original title Stranger Things on the other hand, had 1.4 times as much demand as The Handmaid’s Tale, which is fourth on the list.

The popularity of the new Marvel superheroes series has likely spilled over to Daredevil, Iron Fist, and Jessica Jones, resulting in long-time favorite titles such as House of Cards being dropped off the top ten. With the expected growth of SVOD platforms, our subscription video on demand measurement system will continue to provide valuable insights in the global popularity of OTT services worldwide.

Though Game of Thrones still dominated in the overall chart rankings, some title’s rankings have changed slightly. Demand for Adult Swim’s Rick and Morty grew 36% and AMC’s Preacher rose by about 27%, perhaps following last week’s religious controversy surrounding one of its sex scenes. Also the new season of FX’s American Horror Story led to it rising up in the ranks to #7.


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