Insights

US Top 10 Television Audience Measurement Chart (April 30 – May 6, 2017)

8 May, 2017

Parrot Analytics provides television audience measurement for the new world of TV: Our global demand measurement system is able to gauge the worldwide popularity of TV series across both linear as well as non-linear platforms. This week in the United States, 13 Reasons Why is capturing the hearts and minds of audiences as the teen drama series keeps its #1 spot as the most popular digital original series for the fourth week running. Compared to demand changes from last week, 13 Reasons Why lost 11% in demand.

However, making a splash this week in the US market is the new dystopian drama title The Handmaid’s Tale. The first three episodes of the Hulu original series premiered on April 26 and appeared in the top 10 digital originals chart, and the top 10 overall chart. The Handmaid’s Tale is one to watch in the next few weeks to see if this breakout holds its popularity in the United States, and other markets, as subsequent episodes are added on a weekly basis.

Orange is the New Black was propelled to the third position when some unfinished episodes of season 5 were leaked over the weekend. On April 29, shocking news came out regarding the unauthorized release of this popular Netflix show. We believe when the prison drama series officially releases on June 9 demand may be curtailed, or perhaps season 5 will be the biggest yet for the series!

Cable Girls (Las Chicas Del Cable) is Netflix’s first Spanish series, ranked as the tenth-most in-demand series this week. The other new Netflix title which launched this week is Dear White People.

Our television audience measurement system also reveals that Starz’s American Gods is new to the top 10 overall chart, and is taking a fourth position with the pilot episode showing a risqué sex scene, causing a stir. Otherwise, we see the usual favourites on our overall list, with 13 Reasons Why still holding the top position.

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