Insights

TV series demand: The most wanted television in the U.S. (31 March – 06 April, 2019)

8 April, 2019

Image: The Twilight Zone, CBS All Access

 

Parrot Analytics’ weekly top 10 television charts are based on TV series demand data, which is globally standardized, incorporating numerous global inputs such as peer-to-peer and streaming content consumption data, resulting in demand data that is cross-platform. Let us now investigate the U.S. domestic market as we do every week.

Much like last week, many new titles have appeared on the digital chart as we head into the spring season when both traditional and streaming networks take advantage of daylight-savings time. Whilst Stranger Things is still the most in-demand digital streaming title overall – and the top sci-fi title across all streaming services – it is no match for the epic fantasy TV series Game of Thrones, only days away until the eighth and final season premieres.

Premieres have already impacted the digital title rankings this week: After a successful season launch on March 29th, On My Block has come in at #2 with an increase in demand week on week of over 140%. In third place, demand for Netflix’s The Umbrella Academy has been relatively steady with a moderate 3% increase as news spread of its renewal. Demand for Hulu’s The Act has increased by over 50% as the dramatization of the creepier-than-fiction story of Gypsy Rose continues.

Also launching is CBS All Access’ The Twilight Zone on April’s Fools Day – this is the third time that Rod Serling’s iconic anthology television series has been revived. This time with Jordan Peele at the helm, and like Star Trek: Discovery (at No. 7, +5.9%), The Twilight Zone is releasing weekly episodes that pay homage to classic episodes re-told compellingly as well as new stories. High launch demand has caused this new TV series to rise to be the fifth most in-demand digital original in the U.S., up eleven places compared to last week (+135.2%).

Finally, Amazon Prime Video’s Hanna – based on the 2011 movie of the same name – has had an excellent launch as well with slightly more demand compared to DC Universe‘s Doom Patrol (+15%) for the week ending April 6th. American fans’ eagerness caused a dramatic increase in demand, moving the series from No. 28 to No. 8 (+145.7%); this makes Hanna the fastest growing series in our top 10 digital originals chart for the week. As a sidenote, the first episode was made available on Prime Video as a time-limited preview on February 3rd. The full eight-episode first season was released on March 29th.

Elsewhere, our U.S. cross-platform TV demand measurement of NBC’s Saturday Night Live has revealed that demand for this sketch comedy series has increased over 42.7% compared to last week in the overall chart, likely due to guest host Kit Harington promoting Game of Thrones.

ABC’s American Idol has been airing since 2002, and currently, the reality TV competition series is in its 17th season. Demand surged roughly 38.9% as the search for Top 20 contestants continues.

Lastly, Comedy Central’s The Daily Show increased in demand as the reel and real news collapsed onto itself, resulting in this title moving up from 16th position to seventh as daily episodes continue to be broadcast.

For more information, reach out to Parrot Analytics for a live demonstration of our Demand Portal, or watch our latest product video.

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