Image: Money Heist (La Casa De Papel), Antena 3
Globally standardized streaming television ratings are now possible, in real time, thanks to Parrot Analytics’ sophisticated global demand measurement system. We provide comprehensive TV demand measurement across all platforms including SVOD, as well as measuring the popularity of television series on traditional networks. As usual, let us now take a look at the US domestic numbers for streaming digital originals and overall numbers, across all platforms in the US.
Starting with the buzz surrounding 13 Reasons Why a year ago, Netflix has begun to capture the conversations around the young adult age groups with a string of titles targeting teenagers. Last fall, the streaming service released the second season of Stranger Things and continued this year with high-profile additions like The End of the F…ing World and Everything Sucks. In the last two months, Netflix added more substantial original series for the in-between age group. On My Block (together with Alexa & Katie, which is the #40 most popular digital original this week) looks a lot like something from a traditional broadcaster – except for the off-kilter humor and the diverse setting. We think these two shows do not have the same mainstream buzz compared to the kids who battled the Demogorgon, but they represent Netflix’s ambition to dominate the sanitized teenage television category with realistic and heartfelt dramas.
In the first week of April, the Spanish limited series Money Heist (La Casa De Papel) had 1.3 times as much demand as Santa Clarita Diet. Netflix bought the global distribution of the heist drama earlier this year and re-edited the original run of nine episodes into 15 different untitled episodes, released as two seasons. Netflix released the second season on April 6 with a runtime of 40 to 50 minutes instead of the original 70 minutes per episode.
The overall title chart remains mostly unchanged in the top five positions, with ABC’s American Idol jumping in demand this week. Also, demand for long-running adult animation series (FOX’s The Simpsons reappeared in the chart) is on a par with network dramas.