Image: On My Block, Netflix
International streaming television ratings are now possible thanks to our sophisticated global demand measurement system, in real time. Parrot Analytics provides global demand measurement across all platforms including SVOD, as well as measuring the popularity of television series on traditional networks. Let us now take a look at the US domestic numbers.
In the week after the spring holiday period, we have seen American audiences increasingly consuming subscription content over linear offerings, characterized by Netflix dominating in eight out of ten digital original titles in the week of 18 – 24 March. Coming in at #1 after one full week after launch, Marvel’s Jessica Jones had 17% more demand compared to Stranger Things.
Also this week, Netflix’s On My Block (ranked #9) debuted on March 16. The coming-of-age series looks at four streetwise teens having their lifelong friendship tested as they begin high school in a rough inner-city Los Angeles neighborhood. Elsewhere in the bottom three position, the new season of Netflix’s Santa Clarita Diet, which just premiered its second season on March 23, knocked off Altered Carbon from the top ten to land a number eight spot. Amazon’s other popular drama series of 2018, Sneaky Pete, is ranked tenth out of all original digital series. When compared to 13 Reasons Why, Sneaky Pete has 17% less demand. No digital original series this week is sufficiently popular to make it into the overall chart this week.
New episodes from the second-half of the eighth season of AMC’s The Walking Dead is back in pole position with Rick and Morty back in the number three spot after negotiation surrounding the series’ renewal have gone viral; the adult animation series has 20% more demand compared to last week. Lastly, demand for ABC’s American Idol is slightly higher in contrast to NBC’s The Voice. We expect both titles will remain in the overall chart for some time to come during the 2017-18 television season.