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1Shifting Gears: Exploring the Acceleration of Fandom of Pro-Cycling in the US

Part One of a Two Part Series that looks at the growth of the fandom for professional cycling worldwide and in the US, and why streamers won’t want to miss out on the ad and subscriber revenue the sport can deliver in future years.

2Parrot Analytics Whitepaper: Euro 2024 vs. Copa América - Global Demand Trends

Euro 2024 and Copa América are arguably the biggest sporting events of 2024 thus far. But how big are they compared to one another? Understanding this delta can help prioritize strategic content, marketing, licensing and talent decisions on the distribution side.

3Parrot Analytics at CartoonNext 2024: Future Horizons - Gazing into animation's crystal ball

At CartoonNext 2024, Parrot Analytics' Director for the EMEA region, Alex Cameron presented a report that delves into the dynamic interplay between content creation and consumption in the animation industry. Titled "Future Horizons - Gazing into Animation's Crystal Ball", the report highlights how digital transformation and shifting viewer habits are reshaping market demands. It underscores the critical role of sophisticated demand metrics that account for the complexities of today's entertainment landscape, where traditional metrics fall short.

4Parrot Analytics at Copenhagen Future TV Conference - How to estimate the global value of a movie or TV series

At the Copenhagen Future TV Conference, Parrot Analytics' Amit Devani presented a talk on how to estimate the global value of a movie or TV series. The American strike among screenwriters, actors and directors was primarily about agreeing on the value of artistic works and artists. Parrot Analytics emerged as the only third-party data source to provide accurate valuation assessments of entertainment and its content valuation system was utilized in the interim agreement during strike negotiations.

With the further development of such systems, can we skip tough negotiations about rights issues in the future and instead start conversations with data-backed figures?

Parrot Analytics content valuation is based on billions of data and fed into their proprietary system that can give estimations of content value – for example, what a TV series like Peaky Blinders represents of economic value to Netflix, and what a talent like Jason Sudeikis (Ted Lasso) is actually worth for Apple.

In this presentation, learn the levers of valuation that power global negotiations for content and walk away with an understanding of the essential metrics for any producer, commissioner, creator, or talent.

5Parrot Analytics x Banijay Elle x WAWA: Breaking the Glass Lens - Rising Demand for Female Crafted Stories

In a joint webinar with Banijay Elle and the Worldwide Audiovisual Women's Association (WAWA), Parrot Analytics' Tara Quinn presented a report showing the growing demand for shows with behind the camera female talent. Titled "Breaking the Glass Lens - Rising Demand for Female Crafted Stories", the report dives into where there are specific opportunities for shows with female creators and how more inclusive behind the screen talent has led to reaching wider audiences with diverse tastes.

6Parrot Analytics at Realscreen 2024: Ahead of the Trend - Data to Back Up the Pitch

At Realscreen 2024, Parrot Analytics presented a report featuring key trends in unscripted content. Titled "Ahead of the Trend - Data to Back Up the Pitch", the report examined supply and demand trends for unscripted content including genre and subgenre trends, whitespace opportunity, and an analysis of the performance of unscripted content on various streaming platforms.

7Parrot Analytics at Content Americas 2024: Future Content Trends - Reflecting and Projecting

At Content Americas 2024, Parrot Analytics presented a report that highlights key trends and predictions for where the entertainemnt industry is headed in the Americas. Titled "Future Content Trends - Reflecting and Projecting", the report explores future content trends and their implications for the media and entertainment industry, with a focus on streaming demand, local content, IP-based content, and market consolidation.

8Parrot Analytics at NATPE 2024: Latest trends in the U.S streaming landscape

At NATPE Global’s event in January 2024, Parrot Analytics’ VP of Partnerships Jaime Otero presented a report titled “Latest trends in the U.S streaming landscape”. The report provides a comprehensive overview of the current state and dynamics within the streaming industry, focusing on SVOD (Subscription Video On Demand) and other digital platforms.

9Parrot Analytics at OTT.X Industry Strategic Review and Analysis Summit, December 2023

At OTT.X's Industry Strategic Review and Analysis Summit in December 2023, Parrot Analytics’ VP of Partnerships Insights Renee Engelhardt presented a report titled “What Content Works Best for Platforms & Business Models”. The report provides insightful data and analysis on content strategy for platforms, particularly focusing on the entertainment industry, with an emphasis on movies and series for SVOD (Subscription Video On Demand) and FAST (Free Ad-Supported Streaming TV) platforms.

10Parrot Analytics' LATAM Quarterly Report: Q4, 2023

The Parrot Analytics LATAM Quarterly Report offers key insights into the streaming and entertainment landscape across Latin America. It contains detailed market share comparisons among leading streaming services including Netflix, Amazon Prime Video, HBO Max, Disney+, and others across various metrics.

The report presents audience demand data for popular shows and movies, indicating trends in consumer preferences within the region. Market-specific content trends for 5 main territories - Argentina, Brazil, Chile, Colombia and Mexico -  are also included in the report.

11Rise Studios x Parrot Analytics Whitepaper: Beyond Borders - The Evolution of Non-English Content in MENA

This whitepaper by Rise Studios and Parrot Analytics offers a comprehensive overview of the shifting landscape in global entertainment, with a specific focus on the MENA region's burgeoning demand for Arabic and locally produced programming.

12The Parrot Analytics MIP Cancun 2023 whitepaper: Crossing Borders - Top content trends across Latin America and Spain

This in depth report takes a comprehensive look at OTT market share trends in the LATAM region and Spain for the first half of 2023.

13The Parrot Analytics Talent Demand Whitepaper - FIFA World Cup Qatar 2022 Demand Trends

This exclusive talent demand white paper reveals how the 2022 World Cup affected demand for talent, brands and content using Talent Demand, the patented technology invented by Parrot Analytics.

14The Global Television Demand Report: Full Year 2022

This in depth report takes a comprehensive look at OTT market share trends around the world in 2022.

15Whitepaper: How Content Valuation will redefine the industry

This exclusive content valuation whitepaper unpacks the monetary value of content, talent and IP in today's fragmented, multiplatform world. In this whitepaper we showcase how demand for a title translates to monetization for content suppliers and buyers using Content Valuation, the patented technology invented by Parrot Analytics.

16The Parrot Analytics Movie Demand Whitepaper- The Future of Theatricality: How Movie Demand Can Drive Better Strategic Decisions

This exclusive movie demand white paper unpacks the future of theatricality and reveals how movie demand data will result in better strategic decision making for the industry.

17Is binge watching over? Understanding consumer demand for series release strategies

In this presentation, Global Director of Partner Insights, Renee Engelhardt explains Parrot Analytics' research on OTT streaming release strategies and their impact, at the OTT.X Fall Summit 2021.

18The Parrot Analytics Talent Demand Whitepaper: Hallyu and Beyond

This whitepaper contains in-depth analyses of rising demand for talent originating from Japan and South Korea using global audience demand measurement, the patented technology invented by Parrot Analytics.

19Anime – The Inexorable Rise of the Genre

At the recent Cartoon Next 2022, Parrot Analytics’ Director of Insights (EMEA) Amit Devani presented recent data and findings on the inexonerable rise in demand for anime content. The presentation covers what is next for the genre, as well as provides insights into how producers can service this increasing demand.

20Battle Studies: News from the frontlines of the streaming wars in Europe

The entertainment landscape in Europe has never been as competitive as it is today. With a rigorous study of content supply and audience demand, MIPCOM and Parrot Analytics offer you an exclusive report that brings transparency to how audiences preferences are shifting as content offerings and new players fight for attention. Download the report and walk away with a new understanding of how to succeed and stand out as a producer, buyer, or seller of content in 2021.

21CAA/Parrot Analytics Diversity Study: Diversity wins onscreen.

CAA and Parrot Analytics have published a landmark study showing that diversity in television is good business: Demand for television shows with more diverse talent has doubled in the last three years, and for the first time ever, there are more diverse new series than non-diverse debuts.

22Parrot Analytics at Content Warsaw - Future Trends 2024

At Content Warsaw, Parrot Analytics' Alex Cameron presented a talk on key trends in Central and Eastern Europe. The presentation looks at market specific demand trends and which countries in the region are most successfully exporting content.

23Parrot Analytics' LATAM Quarterly Report: Q2, 2024

The Parrot Analytics LATAM Quarterly Report offers key insights into the streaming and entertainment landscape across Latin America. It contains detailed market share comparisons among leading streaming services including Netflix, Amazon Prime Video, HBO Max, Disney+, and others across various metrics.

The report presents audience demand data for popular shows and movies, indicating trends in consumer preferences within the region. Market-specific content trends for 5 main territories - Argentina, Brazil, Chile, Colombia and Mexico -  are also included in the report.

Parrot Perspective

Insights

Parrot Perspective: Understanding Audience Insights for Targeted Brand Strategy

With HBO’s House of the Dragon flying full steam ahead in its second season, the show is unintentionally reinforcing a reality of this fragmented ecosystem consumers find themselves in here in the real world. The great Houses of Westeros can build massively formidable strongholds impenetrable to invading forces just as the most successful companies of today can insulate themselves from threats. Yet both can reach a point in which they are no longer able to see atop the perches of their own walled gardens. When that happens, you lose the ability to understand the trends, patterns and movements that extend beyond your line of sight. That’s dangerous for a fictional TV King let alone a global conglomerate that may falsely believe that it’s too big to fail. 

For companies, that results in a failure to properly understand what else your customers are interested in and how they spend their money outside of your products. This prevents brands from constructing strategic bridges that are necessary for the expansion of the business as well as the ongoing maintenance of the core consumer. Knowing your consumer’s habits within your own ecosystem is crucial to success; understanding their preferences outside of that environment is instrumental for healthy longevity. 

To better understand how brands can best position themselves to accomplish this in today’s crowded and omnipresent media landscape, we’re going to look at the demographics driving Starbucks and Coca-Cola as well as their primary passions. 

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