1. Shifting Gears: Exploring the Acceleration of Fandom of Pro-Cycling in the US
Part One of a Two Part Series that looks at the growth of the fandom for professional cycling worldwide and in the US, and why streamers won’t want to miss out on the ad and subscriber revenue the sport can deliver in future years.
2. Parrot Analytics Whitepaper: Euro 2024 vs. Copa América - Global Demand Trends
Euro 2024 and Copa América are arguably the biggest sporting events of 2024 thus far. But how big are they compared to one another? Understanding this delta can help prioritize strategic content, marketing, licensing and talent decisions on the distribution side.
3. Parrot Analytics at CartoonNext 2024: Future Horizons - Gazing into animation's crystal ball
At CartoonNext 2024, Parrot Analytics' Director for the EMEA region, Alex Cameron presented a report that delves into the dynamic interplay between content creation and consumption in the animation industry. Titled "Future Horizons - Gazing into Animation's Crystal Ball", the report highlights how digital transformation and shifting viewer habits are reshaping market demands. It underscores the critical role of sophisticated demand metrics that account for the complexities of today's entertainment landscape, where traditional metrics fall short.
4. Parrot Analytics at Copenhagen Future TV Conference - How to estimate the global value of a movie or TV series
At the Copenhagen Future TV Conference, Parrot Analytics' Amit Devani presented a talk on how to estimate the global value of a movie or TV series. The American strike among screenwriters, actors and directors was primarily about agreeing on the value of artistic works and artists. Parrot Analytics emerged as the only third-party data source to provide accurate valuation assessments of entertainment and its content valuation system was utilized in the interim agreement during strike negotiations.
With the further development of such systems, can we skip tough negotiations about rights issues in the future and instead start conversations with data-backed figures?
Parrot Analytics content valuation is based on billions of data and fed into their proprietary system that can give estimations of content value – for example, what a TV series like Peaky Blinders represents of economic value to Netflix, and what a talent like Jason Sudeikis (Ted Lasso) is actually worth for Apple.
In this presentation, learn the levers of valuation that power global negotiations for content and walk away with an understanding of the essential metrics for any producer, commissioner, creator, or talent.
5. Parrot Analytics x Banijay Elle x WAWA: Breaking the Glass Lens - Rising Demand for Female Crafted Stories
In a joint webinar with Banijay Elle and the Worldwide Audiovisual Women's Association (WAWA), Parrot Analytics' Tara Quinn presented a report showing the growing demand for shows with behind the camera female talent. Titled "Breaking the Glass Lens - Rising Demand for Female Crafted Stories", the report dives into where there are specific opportunities for shows with female creators and how more inclusive behind the screen talent has led to reaching wider audiences with diverse tastes.
6. Parrot Analytics at Realscreen 2024: Ahead of the Trend - Data to Back Up the Pitch
At Realscreen 2024, Parrot Analytics presented a report featuring key trends in unscripted content. Titled "Ahead of the Trend - Data to Back Up the Pitch", the report examined supply and demand trends for unscripted content including genre and subgenre trends, whitespace opportunity, and an analysis of the performance of unscripted content on various streaming platforms.
7. Parrot Analytics at Content Americas 2024: Future Content Trends - Reflecting and Projecting
At Content Americas 2024, Parrot Analytics presented a report that highlights key trends and predictions for where the entertainemnt industry is headed in the Americas. Titled "Future Content Trends - Reflecting and Projecting", the report explores future content trends and their implications for the media and entertainment industry, with a focus on streaming demand, local content, IP-based content, and market consolidation.
8. Parrot Analytics at NATPE 2024: Latest trends in the U.S streaming landscape
At NATPE Global’s event in January 2024, Parrot Analytics’ VP of Partnerships Jaime Otero presented a report titled “Latest trends in the U.S streaming landscape”. The report provides a comprehensive overview of the current state and dynamics within the streaming industry, focusing on SVOD (Subscription Video On Demand) and other digital platforms.
9. Parrot Analytics at OTT.X Industry Strategic Review and Analysis Summit, December 2023
At OTT.X's Industry Strategic Review and Analysis Summit in December 2023, Parrot Analytics’ VP of Partnerships Insights Renee Engelhardt presented a report titled “What Content Works Best for Platforms & Business Models”. The report provides insightful data and analysis on content strategy for platforms, particularly focusing on the entertainment industry, with an emphasis on movies and series for SVOD (Subscription Video On Demand) and FAST (Free Ad-Supported Streaming TV) platforms.
10. Parrot Analytics' LATAM Quarterly Report: Q4, 2023
The Parrot Analytics LATAM Quarterly Report offers key insights into the streaming and entertainment landscape across Latin America. It contains detailed market share comparisons among leading streaming services including Netflix, Amazon Prime Video, HBO Max, Disney+, and others across various metrics.
The report presents audience demand data for popular shows and movies, indicating trends in consumer preferences within the region. Market-specific content trends for 5 main territories - Argentina, Brazil, Chile, Colombia and Mexico - are also included in the report.
11. Rise Studios x Parrot Analytics Whitepaper: Beyond Borders - The Evolution of Non-English Content in MENA
This whitepaper by Rise Studios and Parrot Analytics offers a comprehensive overview of the shifting landscape in global entertainment, with a specific focus on the MENA region's burgeoning demand for Arabic and locally produced programming.
12. The Parrot Analytics MIP Cancun 2023 whitepaper: Crossing Borders - Top content trends across Latin America and Spain
This in depth report takes a comprehensive look at OTT market share trends in the LATAM region and Spain for the first half of 2023.
13. The Parrot Analytics Talent Demand Whitepaper - FIFA World Cup Qatar 2022 Demand Trends
This exclusive talent demand white paper reveals how the 2022 World Cup affected demand for talent, brands and content using Talent Demand, the patented technology invented by Parrot Analytics.
14. The Global Television Demand Report: Full Year 2022
This in depth report takes a comprehensive look at OTT market share trends around the world in 2022.
15. Whitepaper: How Content Valuation will redefine the industry
This exclusive content valuation whitepaper unpacks the monetary value of content, talent and IP in today's fragmented, multiplatform world. In this whitepaper we showcase how demand for a title translates to monetization for content suppliers and buyers using Content Valuation, the patented technology invented by Parrot Analytics.
16. The Parrot Analytics Movie Demand Whitepaper- The Future of Theatricality: How Movie Demand Can Drive Better Strategic Decisions
This exclusive movie demand white paper unpacks the future of theatricality and reveals how movie demand data will result in better strategic decision making for the industry.
17. Is binge watching over? Understanding consumer demand for series release strategies
In this presentation, Global Director of Partner Insights, Renee Engelhardt explains Parrot Analytics' research on OTT streaming release strategies and their impact, at the OTT.X Fall Summit 2021.
18. The Parrot Analytics Talent Demand Whitepaper: Hallyu and Beyond
This whitepaper contains in-depth analyses of rising demand for talent originating from Japan and South Korea using global audience demand measurement, the patented technology invented by Parrot Analytics.
19. Anime – The Inexorable Rise of the Genre
At the recent Cartoon Next 2022, Parrot Analytics’ Director of Insights (EMEA) Amit Devani presented recent data and findings on the inexonerable rise in demand for anime content. The presentation covers what is next for the genre, as well as provides insights into how producers can service this increasing demand.
20. Battle Studies: News from the frontlines of the streaming wars in Europe
The entertainment landscape in Europe has never been as competitive as it is today. With a rigorous study of content supply and audience demand, MIPCOM and Parrot Analytics offer you an exclusive report that brings transparency to how audiences preferences are shifting as content offerings and new players fight for attention. Download the report and walk away with a new understanding of how to succeed and stand out as a producer, buyer, or seller of content in 2021.
21. CAA/Parrot Analytics Diversity Study: Diversity wins onscreen.
CAA and Parrot Analytics have published a landmark study showing that diversity in television is good business: Demand for television shows with more diverse talent has doubled in the last three years, and for the first time ever, there are more diverse new series than non-diverse debuts.
22. Parrot Analytics at Content Warsaw - Future Trends 2024
At Content Warsaw, Parrot Analytics' Alex Cameron presented a talk on key trends in Central and Eastern Europe. The presentation looks at market specific demand trends and which countries in the region are most successfully exporting content.
23. Parrot Analytics' LATAM Quarterly Report: Q2, 2024
The Parrot Analytics LATAM Quarterly Report offers key insights into the streaming and entertainment landscape across Latin America. It contains detailed market share comparisons among leading streaming services including Netflix, Amazon Prime Video, HBO Max, Disney+, and others across various metrics.
The report presents audience demand data for popular shows and movies, indicating trends in consumer preferences within the region. Market-specific content trends for 5 main territories - Argentina, Brazil, Chile, Colombia and Mexico - are also included in the report.